CORPORATE LANGUAGE
Every business is unique. And its language should reflect that. Individual business language, or corporate language, is as much a part of corporate identity as its corporate design. And just like the logo and the graphics, and the corporate language needs to be authentic, unified and unique.
Your language delivers your corporate values. We’re happy to show you how that works and what challenges are involved in creating this language. We have developed a 10-Step Model for Corporate Language to tackle this job. From brainstorming to measuring success, we’ll accompany you throughout the process of developing your corporate language.
OUR TOOLS:
We accompany you throughout the process of corporate language development.
We develop and establish individualized corporate language with our office-tested, team-approved methods. Whether your business is just beginning to develop its business language, or if you are midway through the process, we are eager to support you.
We accompany you throughout the process of corporate language development:
- We consult with you and access the current status of your corporate language.
- We work with you to develop individualized rules for your corporate language.
- We summarize your language rules in a style guide.
- We lead workshops to train your associates in your corporate language use.
- We demonstrate how TextLab software allows your associates to access their own work at any time.