CLEAR TEXTS
It’s simple: You reach your customers and your goals with clear language.
Simplicity, however, is incredibly challenging. Simple language is especially demanding when complicated and specialized content is involved.
The problem: Businesses that use German legalese, Chinese niche terms, and Dutch banker jargon. And customers who are most comfortable reading the train schedule.
The solution: the TextLab team. Our research-based methods, our experienced language experts, our own software and customized workshops support you in developing better communication with customers.
Our Tools:
Text Analysis.
Can good writers just wing it? No way. Clear text is no accident. Specific factors determine whether a text is clear or confusing. Just as important are the “soft” aspects of writing, such using a customer-friendly tone.
Criteria for comprehensibility are measurable. We rate comprehensibility and specific attributes of your texts with our TextLab Software Analysis.
In addition to our software analysis, we perform an Expert Analysis. Our experienced editors assess factors like tone, structure and style.
The complete analysis gives you concrete feedback on how strong your texts are today, and how you can strengthen them tomorrow.
Optimizing text.
Abracadabra – Clear text emerges from a jargon hodgepodge, but without smoke and mirrors: We work through your letters, general terms and conditions, text blocks and other excerpts so that they are customer-friendly, modern and easy to understand. Of course, this is no magic trick, but rather the research-based craft of our editors.
We optimize the language, style and structure of your current texts, and ensure that they match your corporate language.
Writing text.
A clear case: Simple text is a job for professionals. Would you let your accountant cut your hair? Right. And the same is true for your texts. Put your letters, website and brochures in professional hands. Then witness the success of your communication efforts.
Trust us with your text projects. From brainstorming and drafting to final editing, we are dedicated to helping you.
Training associates.
Either buy fish at the market or learn to catch them yourself. We gladly write and optimize texts for you. But consider e-mails, individual briefings, and internal memos. Because of time constraints or privacy issues, some texts need to be developed in-house. Your associates need the tools to write efficiently. If desired, we can train your team and keep them current on the latest developments about comprehensibility and customer focus groups.
How to formulate simple and effective texts? In our workshops we show you what matters and what to avoid.
Developing your own language manual.
Sizing up clarity. Judging whether a text reads well and whether it looks good is very often subjective. In order to streamline your corporate language, your business needs objective standards. We can develop a user-friendly manual specialized for your business team. This manual gives your associates an accessible resource for language rules, standards and special terminology for your business.